The Betting Shop in Your Pocket
The smartphone changed more than where a bet is placed. It changed the distance between a thought and a transaction.
The reading room
The People
The humans behind the accounts. Product design, customer categories and the limits of what behaviour can tell us.
Three stories. One perspective.Browse the full collection ↗
When Does Regular Betting Become Risky?
Frequency is one part of the picture. Changes in control, spending and consequences tell a more useful story.
How Betting Companies Categorise Their Customers
The same account can look different to a marketer, a trading team and a player-protection system.